“Ammo For Your Arsenal” Business Series Topic “Success Starts Here – Less Promise, Greater Delivery”
Success Starts Here: Less Promise, Greater Delivery
Hello clientele and colleagues and welcome to the “Ammo for Your Arsenal” series! I feel excited to be sharing with you empowering advice, tips, and tools that will help you in your day to day business as Professionals. Whether 38 special ammo you are the CEO or are just beginning in the business world, this series will provide information which will be useful in all arenas. My goal is to bring forth a wealth of knowledge that outlines simple, efficient techniques for your use to assist you in continuing to create a successful business empire. We are kicking the series off with the art of “Less Promise, Greater Delivery,” the first Power Topic. Are you ready?! Let’s get started..
Less Promise, Greater Delivery… What exactly does that mean? It’s a short phrase yet, encompasses the formula to your success. For business professionals, regardless of the industry we are in, or position we hold within the company, the critical element to our lifeline is the ability to satisfy our clientele/audience/fanbase. Without them, we don’t exist. We want to provide every essential necessity to ensure they return to us for their services because they Trust and Believe in our business. We want to build relationships; lasting relationships with people who feel they know us, can relate to us, and are comfortable with us as their service provider…
…The way we make that happen is through Less Promise, Greater Delivery…I am going to break this down as it is two-fold and each half is the ammo you will need to continue growing your business, clientele base, and also retaining those you already have loyal to you.
- Less Promise: aka “Under Promise”
…this is where many find themselves in hot water without even realizing it. It is easy to meet a potential client, business colleague, future investment partner, etc and find yourself promising them the moon, stars, sun, and every planet in existence. If you are capable of delivering that, yes, do it! However, it is much more wise to under promise what you will be offering, and wowing your audience when you exceed their expectations by light years. Err on the side of caution here. Confidence, as we know, is key in how you present yourself. With that being said, it is very easy to get caught up in wanting to impress your audience, with the result of promising more than you can follow through on because you are so determined to bring these guys onboard. You can do that without delivering false expectations and your impression will be one that is deemed respectable. This relates to something as simple as when you state you will forward an email or as to when you commit to a project deadline. You want to create commitments which are realistic for your business model and are sure to be honored. Your word is one people will NOT forget..keep it simple..keep yourself organized so you can recall every encounter with your audience…remember; whether in an email or verbally spoken, your word is a contract of its own.
- Greater Delivery: aka “Over Delivering”
…this relates to exceeding the expectation you have set forth from what was originally promised to your audience. This is where you have promised a Honda, but have delivered a Bentley. You have committed to a delivery and have executed that delivery by means which are far beyond what your client was originally asking of you. If you are a Graphic Designer, perhaps you promised your clientele a finished website in two weeks, but have delivered the final product in one. If you are a Recording Artist, perhaps you promised your fans a chat session on Twitter, but have gone live on UStream to interact instead. If you have scheduled a meeting with a potential client, perhaps you arrive five minutes early and have all documents prepared before they walk in the room. Over delivering can be executed and appreciated in simple ways but the key to this is: you have delivered MORE than you had committed to. You have gone above and beyond, even if in the simplest form. Your audience will thank you, your clients will trust you, and your image will be noteworthy as one filled with integrity. It is critical that your delivery is greater than what you have promised your audience. When you come through, your audience will be awed. Your clients, colleagues, etc will remember this…and this is how you WANT to be remembered! You want to get in there and consistently build a solid reputation!
Less Promise, Greater Delivery